Our series provides nonprofit staff, volunteers, and event leaders with cutting-edge insights and proven best practices to improve fundraising results.
Each episode features a special guest from all sectors and backgrounds of the nonprofit industry--including charity auctioneers, attorneys, development directors, marketers, and many more--who share their unique perspectives and lessons learned.
Events With Benefits is hosted by three longtime event fundraising professionals and friends: Danny Hooper, benefit auctioneer at Danny Hooper Productions; Ian Lauth, VP of Marketing at Winspire; and Renee Zau, Co-founder & CEO of DonationMatch.
This week we welcome Jerry Potter, CMO at Mastodon Media and Host of Five Minute Social Media on YouTube. He will share tips and tricks for marketing nonprofit events to increase attendance and sponsor attention on social media.
Tools mentioned in the episode include:
- For photos: Canva, Picmonkey
- For video: Lumen5, Promo
- Snapchat stories (24 hrs only) - Instagram and Facebook
To learn more about the services of Five Minute Social Media, visit
Special Offer: All listeners are invited to receive $100 OFF a full social media audit and analysis written report (normally a $200 package) - just mention the Events With Benefits podcast.
For more tips, check out "10 Tips For Marketing Your Event On Facebook"
You can also follow Jerry at @mrjerrypotter on Twitter.
Today's special guest is Dan Van Schaik, Founder & CEO at Go-Spotter. Go-Spotter is a sponsor recognition tool nonprofits can use on their websites to attract more sponsorships.
Matt Burnell, Founder & CEO of ClickBid Mobile Bidding, talks to us about being in the electronic bidding business since 2002, the evolution of bidders, and how ClickBid adapts to their needs.
Today's special guest is Steve Patzkowski, Co-Founder and Director of Business Development at charity race management company Brighter Tomorrow. In this session, Patzkowski shares practical tips for nonprofits considering or planning a benefit race.
Today's special guest is Stephen Garten, Founder and CEO of Charity Charge. Created in collaboration with MasterCard and GuideStar, this credit card automatically sends 1 percent of all purchases cardholders make to the nonprofit of their choice.
Today's special guest is Tom Huston, Founder and CEO of EveryWon. This fundraising platform creates community races for nonprofits to join and raise money for their cause.
Today's special guest is Teresa Stivers, CEO at foster care, adoption, and youth services agency Walden Family Services. Stivers shares details on their annual gala, how she measures impact and effectiveness, and hard-earned lessons learned.
Today's special guest is Dana Levin, Director of Signature Advancement Events at Jewish Family Service in San Diego, a 4-star charity (highest ranking) on Charity Navigator. Levin draws on decades of experience to share her strategies for better fundraising events.
Today's special guest is Justin Dennis, Owner and President of DSC Consulting, a company that provides no-risk sports memorabilia to about 600 nonprofit events each year. In today's session, Dennis shares best practices for using sports memorabilia in charity auctions.
Today's special guest is Claire Kerr, Director of Digital Philanthropy at FrontStream, an online fundraising platform. In this session Kerr shares tips for nonprofits of all experience levels to use social media, apps and more to promote fundraising events for greater results.
Today's special guest is Michael Bleau, Co-founder and CEO of Events Locker, an event space and sponsorship booking site. He shares different opportunities for raising money at larger-scale neighborhood events (like a fun run fundraiser) with event sponsorships.