Today's special guest is Jill McCarville, VP of Marketing at iWave. In this session, McCarville shares the basic principles of fundraising intelligence plus the 3 keys to creating a holistic view of a prospective donor. Topics include:
- Fundraising Intelligence 101: How business intelligence works in the nonprofit industry
- The 3 Keys to uncovering a profile of donor prospects
- Tips to calculate a potential donor's giving capacity
- Real-life examples of fundraising intelligence
...and much more! To learn how iWave can help your organization conduct donor research, visit https://www.iwave.com/products/iwave/book-demo-iwave/ and request a demo.